Whether it in retail, food and drink or even event sales, we all make impulse purchases, and Invesp research statistics show that over 84{35626c9204c94d2aa6daa8cb449a52722f81373791c0631e670a03ee29558951} of us are guilty of bringing home goods we didn’t set out to buy. This can be attributed as the result of effective advertising campaigns – and outdoor LED signage is a proven hit.
Outdoor LED displays
Not only affordable, LED signage is seamless to install, with quick set-up times and easy operational capabilities. Leaving a minimal maintenance budget once in use, LED signage has a host of benefits for it’s promotional advertiser. Passing traffic and consumers are drawn to outdoor LED signs thanks to innovative bright colours and crisp resolution, while the ability to display images and texts directs consumers to counters inside shopping centres.
Helping any business stand out from its competition, exterior LED displays enable promotions to be targeted at their intended audience, while others can be effectively used to point customers to a location. A professional LED display oozes professionalism, a key factor in a consumer’s decision whether to buy or not.
An outdoor LED sign, depicting a business logo alongside particular offerings push brands throughout non-business hours and passing trade throughout the year, locating your brand for consumers for tomorrow, even when the doors have closed for today. Customers need to be engaged in the ever-changing world of shopping, and a multi-facet, bright and clear LED display is the best way for brands to be highlighted and set apart from the rest. Seasonal changes including holidays and weather remain easily accounted for with programming systems enabling the advertiser to flexibly change their LED sign to target particular groups of consumers with their latest and best offers. Specific areas and appropriate campaigns can be exposed to different displays, through Empowered Vision’s state-of-the-art technology.
Tough competition can see advertisement conglomerates become overwhelming for customers. Outdoor LED signs establish brands by pulling in these consumers, leaving future sales reports thanking such an investment.
